Posted 2:36 PM by Blah blah

Honda Accord Commercial

Prepare yourself. You are about to see the most amazing TV car ad in history. According to this fascinating article, London ad agency Wieden & Kennedy shot this ad, for the new Honda Accord, in one smooth take.

It took SIX HUNDRED and SIX TAKES for them to get it right. The film crew nearly went mad.

"Filming was done over four near-sleepless days in a Paris studio, after one month of script approval, two months of concept drawings and a further four months of development and testing. One of the more surprising things about the ad is that it was not a cheat. Although it would have been much easier to fiddle the chain of events by using computer graphics, the seesaw and shunt of events really did happen, and in one, clean take."

Bravo. Perfection. WOW!

Watch the two-minute ad, called Cog.